QUALITATIVE RESEARCH
Kadence News
New Research Provides Clear Picture On Communal TV Systems
Providing residents of apartment blocks with the TV system they want is an ongoing challenge for many managing agents, particularly in light of the forthcoming digital switchover.
The research, carried out by Kadence Research on behalf of Sky, included interviews with over 300 key influencers in the residential flat and apartment sector.
One of the key findings it reveals is that increased channel choice and improved reception are considered to be amongst the most important benefits of communal satellite TV systems for residents.
QUALITATIVE RESEARCH
Kadence uses qualitative research and quantitative advertising research methodologies to provide companies with vital analysis for developing advertising and promotional campaigns.
Our primary areas of qualitative research expertise include:
- Advertising Research
- Ad Tracking
- Brand Awareness
- Product Positioning
- Image Assessments
Data collection methodologies include focus groups, depth interviews, web surveys, and telephone interviews.
Kadence is a leading, independent, B2B research specialist with offices in Boston, London, Delhi, Kuala Lumpur, Singapore and Jakarta. The agency is currently in the process of opening in Hong Kong and plans to open a China office in 2008.
Founded in 1992, the agency works with some of the worlds largest brands, providing global coverage at a local level. Specialist researchers work with clients to deliver knowledge rather than just data. In addition, due to the company's unsurpassed experience in key business markets, Kadence is also the agency of choice for global management consultancies needing to conduct primary research.
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If you're looking for qualitative research at a UK or Global level, please visit Kadence Worldwide